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SOTO New In: 1970s Chuck Taylor All Stars

In February, Converse debuted its first string 1970s Chuck Taylor All Star Collection – now other colors are coming up! The 1970s Chuck Taylor All Star collection features slight differences that, at...

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SOTO Life: BTS Lookbook Shooting S/S 13

Better late than never! Or at least that’s what we thought when we timed our spring/summer 2013 lookbook shooting for last week – mid of April. Have a look at our exclusive ‘Behind the Scenes’ pics...

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SOTO Invite: SOTO Summer Party

The sun has finally arrived here in Berlin! A good reason to celebrate – or at least, that’s what we thought and organised our very own SOTO Summer Party on Saturday! The lovely “Girls Girls Girls” DJ...

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SOTO Exclusive: Le Berlinois x Saint Noir

Sun and warm temperatures after such a long winter period, even we were getting sentimental and into a ‘Flower Power‘ kind of mood. So… when Berlin newcomer label Saint Noir worked together with us on...

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SOTO Pick Of The Week: Nike Flyknit Chukka

After the Nike Flyknit Chukka in blackwas sold out very fast, we’re happy to announce that two new colorways freshly arrived at SOTO: the Nike Flyknit Chukka in “Tarp Green” with an orange sole and the...

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SOTO Invite: SOTO x AKOG Temporary Store

In collaboration with Munich label A Kind Of Guise, SOTO will open the doors to a temporary retail space in Berlin. Located just down the street from our home location on Torstrasse, the temporary...

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SOTO Exclusive: Le Berlinois SoBerlin Caps

Finally the SoBerlin Starter Caps from our in-house label Le Berlinois have arrived in the online store! The limited caps feature an embroidered logo front, snapback and a Le Berlinois and same as a...

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SOTO Coming Soon: Our Legacy Trunks

Summer has finally arrived – and so has the swim season! You haven’t got the right bathing trunks yet? Well, we get some pretty nice ones from Swedish Our Legacy next week. Here’s what the brand says...

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SOTO Invite: Danny Brown in Berlin

Attention, Berliners – WE GOT SOMETHING FOR YOU! You liked Danny Brown in Mark McNairy clothes – but LOVE his music? Drop us an email (info@sotostore.com) till Wednesday – you will be signed up for our...

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SOTO New In: Franks from Australia

Summer time is swimwear time! That is why, we’ve stocked a new brand except renown Orlebar Brown to extend your personal closet! Franks is a leading independent swimwear, apparel and accessories label...

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SOTO Invite: SOTO WEEK IN BERLIN

BERLIN FASHION WEEK IS SOTO WEEK! 1st – 5th July 2013 | TORSTRASSE 72 & TORSTRASSE 102 Swing by our events for some chitchat, drinks and simply a good time! MONDAY, 1st July, 6pm – 9pm:...

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SOTO Invite: Marcelo Burlon x IWISHUSUN

Collaboration Launch Brunch at SOTO | 3rd July 2013 | 10am – 1pm | Torstrasse 72 Let’s do something good… and celebrate the launch of the limited collaboration T-shirts by Marcelo Burlon and IWISHUSUN...

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SOTO Invite: Velour x Le Berlinois & Cast Eyewear

GOTHENBURG MEETS BERLIN MEETS BALI Velour x Le Berlinois Collaboration Launch  & CAST Eyewear Presentation 4th July 2013 | 6pm – 9pm | Torstrasse 72 Tonight, we’ll be more international than ever:...

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SOTO Invite: Le Berlinois x AKOG Collabo Launch

Collaboration Launch | 5th July 2013 | AKOG Temporary Store | 6pm – 9pm | Torstrasse 102 After our amazing opening event of the ‘SOTO presents: AKOG Temporary Store’ just a few steps away from SOTO on...

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SOTO Like: Sneakers against Gumboots

A few weeks ago, some parts of East Germany drowned because of a terrible flood, many people did not only loose their houses but also everything in it. Because of this, sneaker fan André from Leipzig...

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SOTO Re-Stock: Highsnobiety x Marcelo B

 You had to wait a bit. But the waiting was worth it: we got a re-stock of the exclusive Highsnobiety x Marcelo Burlon iPhone 5 cases! Feathers and snakes – these are the essential motifs of the...

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SOTO Exclusive: Dr. Romanelli x Converse

Darren Romanelli aka DRx or Dr. Romanelli is not only a designer but also marketer and director based in Los Angeles and is best known for creating series of customized, limited edition clothing,...

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SOTO New In: Nike Footwear

There has been a small invasion here at SOTO: Nike nearly took over! Lots of boxes with brand new styles arrived last week – and can now also be purchased online. For example, check out these two...

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SOTO Invite: Exhibition ‘Polydistortion’

We have to say: we’re a bit proud. Kim Bode who was assistant to our photographer Björn Jonas and also did some pics for us by herself as well is having her own exhibition in Berlin from tomorrow on:...

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SOTO New In: Norse Porjects x New Balance

The “Danish Weather” pack by New Balance and Danish brand Norse Projects is finally also available at SOTO! Known for their subtle and timeless approach, the Norse team stayed true to their look for...

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