SOTO New In: 1970s Chuck Taylor All Stars
In February, Converse debuted its first string 1970s Chuck Taylor All Star Collection – now other colors are coming up! The 1970s Chuck Taylor All Star collection features slight differences that, at...
View ArticleSOTO Life: BTS Lookbook Shooting S/S 13
Better late than never! Or at least that’s what we thought when we timed our spring/summer 2013 lookbook shooting for last week – mid of April. Have a look at our exclusive ‘Behind the Scenes’ pics...
View ArticleSOTO Invite: SOTO Summer Party
The sun has finally arrived here in Berlin! A good reason to celebrate – or at least, that’s what we thought and organised our very own SOTO Summer Party on Saturday! The lovely “Girls Girls Girls” DJ...
View ArticleSOTO Exclusive: Le Berlinois x Saint Noir
Sun and warm temperatures after such a long winter period, even we were getting sentimental and into a ‘Flower Power‘ kind of mood. So… when Berlin newcomer label Saint Noir worked together with us on...
View ArticleSOTO Pick Of The Week: Nike Flyknit Chukka
After the Nike Flyknit Chukka in blackwas sold out very fast, we’re happy to announce that two new colorways freshly arrived at SOTO: the Nike Flyknit Chukka in “Tarp Green” with an orange sole and the...
View ArticleSOTO Invite: SOTO x AKOG Temporary Store
In collaboration with Munich label A Kind Of Guise, SOTO will open the doors to a temporary retail space in Berlin. Located just down the street from our home location on Torstrasse, the temporary...
View ArticleSOTO Exclusive: Le Berlinois SoBerlin Caps
Finally the SoBerlin Starter Caps from our in-house label Le Berlinois have arrived in the online store! The limited caps feature an embroidered logo front, snapback and a Le Berlinois and same as a...
View ArticleSOTO Coming Soon: Our Legacy Trunks
Summer has finally arrived – and so has the swim season! You haven’t got the right bathing trunks yet? Well, we get some pretty nice ones from Swedish Our Legacy next week. Here’s what the brand says...
View ArticleSOTO Invite: Danny Brown in Berlin
Attention, Berliners – WE GOT SOMETHING FOR YOU! You liked Danny Brown in Mark McNairy clothes – but LOVE his music? Drop us an email (info@sotostore.com) till Wednesday – you will be signed up for our...
View ArticleSOTO New In: Franks from Australia
Summer time is swimwear time! That is why, we’ve stocked a new brand except renown Orlebar Brown to extend your personal closet! Franks is a leading independent swimwear, apparel and accessories label...
View ArticleSOTO Invite: SOTO WEEK IN BERLIN
BERLIN FASHION WEEK IS SOTO WEEK! 1st – 5th July 2013 | TORSTRASSE 72 & TORSTRASSE 102 Swing by our events for some chitchat, drinks and simply a good time! MONDAY, 1st July, 6pm – 9pm:...
View ArticleSOTO Invite: Marcelo Burlon x IWISHUSUN
Collaboration Launch Brunch at SOTO | 3rd July 2013 | 10am – 1pm | Torstrasse 72 Let’s do something good… and celebrate the launch of the limited collaboration T-shirts by Marcelo Burlon and IWISHUSUN...
View ArticleSOTO Invite: Velour x Le Berlinois & Cast Eyewear
GOTHENBURG MEETS BERLIN MEETS BALI Velour x Le Berlinois Collaboration Launch & CAST Eyewear Presentation 4th July 2013 | 6pm – 9pm | Torstrasse 72 Tonight, we’ll be more international than ever:...
View ArticleSOTO Invite: Le Berlinois x AKOG Collabo Launch
Collaboration Launch | 5th July 2013 | AKOG Temporary Store | 6pm – 9pm | Torstrasse 102 After our amazing opening event of the ‘SOTO presents: AKOG Temporary Store’ just a few steps away from SOTO on...
View ArticleSOTO Like: Sneakers against Gumboots
A few weeks ago, some parts of East Germany drowned because of a terrible flood, many people did not only loose their houses but also everything in it. Because of this, sneaker fan André from Leipzig...
View ArticleSOTO Re-Stock: Highsnobiety x Marcelo B
You had to wait a bit. But the waiting was worth it: we got a re-stock of the exclusive Highsnobiety x Marcelo Burlon iPhone 5 cases! Feathers and snakes – these are the essential motifs of the...
View ArticleSOTO Exclusive: Dr. Romanelli x Converse
Darren Romanelli aka DRx or Dr. Romanelli is not only a designer but also marketer and director based in Los Angeles and is best known for creating series of customized, limited edition clothing,...
View ArticleSOTO New In: Nike Footwear
There has been a small invasion here at SOTO: Nike nearly took over! Lots of boxes with brand new styles arrived last week – and can now also be purchased online. For example, check out these two...
View ArticleSOTO Invite: Exhibition ‘Polydistortion’
We have to say: we’re a bit proud. Kim Bode who was assistant to our photographer Björn Jonas and also did some pics for us by herself as well is having her own exhibition in Berlin from tomorrow on:...
View ArticleSOTO New In: Norse Porjects x New Balance
The “Danish Weather” pack by New Balance and Danish brand Norse Projects is finally also available at SOTO! Known for their subtle and timeless approach, the Norse team stayed true to their look for...
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